A few weeks back I was kindly invited to preview Bonmarché's new A/W collection. I had previously associated Bonmarché with older women and I wouldn't exactly consider them to be on trend, however with their new collection you can see how they are injecting youth into the brand, adapting current and upcoming trends in a way that is flattering for women of all ages.
When I arrived I was greeted with delicious canapés and drinks while I chatted to the other bloggers. There was also a beauty stand so you could get your make-up on nails done before the main event. Soon the first catwalk was ready to start and we seated ourselves with a round of champagne, three bloggers had been chosen to model the collections Bee of Queen Beady, Kristina of Mode Of Style and Jennie of Life Styled by Jennie.
Boho Pastels Collection
The casual collection for this season is based on soft pastels with a boho relaxed touch with a nod towards the 70s. One of the key pieces is the re-emergence of the parker, Bomnarche's own version is a bargain.
Tribal Graphics Collection
This collection really drives home their 'buy now, wear now' attitude for this season, this is where you can really see a bit of glamour sneak in but in a way that is so easy to wear. This collection is all about bright prints and intense colours. This Black Duster Wrap coat was a huge hit at the event, it's my personal favourite from the whole day. This red dress worn by Bee is also a great twist on a classic style, and the detail is incredibly flattering.
Oriental style large floral prints mean these pieces are great for the late summer, early autumn. This dress is great value and looks fabulous.
This is Bonmarche's collection for sizes 16-32, modelled by Kellie of Big Fashionista. The collection includes maxi dresses, plum colours and tribal prints.
Overall I had a fantastic day, and got to hand out with some fantastic people once more. What do you think of the collection?